Alex Auman’s passion for art, design & marketing began his junior year of high school, inspiring him to pursue a bachelor’s degree in Graphic Design from the University of Wisconsin – Oshkosh.
Into the Wilderness
While working at Vector & Ink, Alex led a large-scale rebranding and interior redesign of the popular Wilderness resort in Wisconsin Dells, WI (AKA the ‘Waterpark Capital of the World’). The clients felt their lobbies, signage, and overall interior design was outdated and needed an update.
Obviously, the bulk of interior redesign is done with hands-on construction, but this can’t begin without a strong design foundation – which is exactly what Alex & the design team at V&I gave them.
Redefining the Way We Look at Graphic Design
Alex travelled to the waterpark to photograph the current layout/design of the lobbies & signage. After discussion with the client, he was given the theme of ‘rustic modern’ to follow for the interior redesign. In a little under 2 weeks, Alex successfully fabricated 10 high-quality mock-ups of different rooms, showing multiple angles for full dimensional understanding.
The clients were ecstatic with the final results, making only minor requests for changes. Once construction is complete, Alex looks forward to visiting the updated resort and admiring the 3D product formed from his 2D designs.
DOUBLE-A GRAPHICS 